The Digital Transformation Playbook: Rethink Your Business for the Digital Age
David Rogers
David L. Rogers is faculty director of Columbia Business
School’s executive education programs in Digital Business Strategy and Digital
Marketing and founder of the BRITE (brands, innovation, and technology) conference. He
advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines,
Kohler, and Macmillan on digital strategy and has led strategic workshops for executives
in hundreds of companies from 64 countries. His most recent book is The Network Is Your
Customer (2011).
School’s executive education programs in Digital Business Strategy and Digital
Marketing and founder of the BRITE (brands, innovation, and technology) conference. He
advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines,
Kohler, and Macmillan on digital strategy and has led strategic workshops for executives
in hundreds of companies from 64 countries. His most recent book is The Network Is Your
Customer (2011).
Año:
2016
Editorial:
Perseus Books, LLC
Idioma:
english
ISBN 10:
0231175442
ISBN 13:
9780231175449
Archivo:
PDF, 2.71 MB
IPFS:
,
english, 2016
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